The 7 most costly mistakes you are probably making when communicating with prospects and clients: Mistake 3


THE 7 MOST COSTLY MISTAKES

YOU ARE PROBABLY MAKING

WHEN COMMUNICATING WITH

PROSPECTS AND CLIENTS

By Mitch Harris

aka “The Samurai Of Sales”

MISTAKE #3: You underestimate the power of saying someone’s name:

The sound of someone’s NAME is one of the most powerful “triggers” you can ever use to get someone’s attention.

This is because it is the first sound we heard as children and it has been used as a means to control our behavior for as long as we can remember.

This alone can immediately put someone into a trance for a brief moment in which they give you their complete attention.

This seems simple but is dramatically under utilized as a tool of effective communication.

Don’t sandwich your prospect’s name in between 20 other words when beginning a conversation. Throw their name out quickly and immediately, which a punch and emphasis.

Example: “John!” “Mrs. Johnson!” etc…etc…etc…”

Think about someone in your life who has the ability to change your emotional state, simply by the way they say your name.

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